Thomas Prommer
CTO | CIO | CTAIO | AI Strategic Advisor
Welcome — Meet Me in 3 Minutes
In this short video, I share my approach to building technology organizations that scale — from leading 500+ engineers at adidas to building tech functions from scratch at Sweetgreen.
I also introduce eUSA, my playbook distilled from two decades of enterprise and startup leadership: making things Easy, building for Ubiquity, balancing Security with Speed, and driving Accountability through Analytics.
Building Technology Organizations That Scale
I've spent two decades at the intersection of technology strategy and hands-on engineering leadership — from software engineering at Lufthansa Systems to leading global engineering organizations as SVP at adidas.
My career has been defined by a single thread: taking complex, multi-brand technology environments and turning them into high-performing platforms. At adidas, I unified fragmented regional engineering teams into a global organization powering a $9B+ e-commerce operation across 50 markets. At Sweetgreen, I built the technology function from scratch as CIO, modernizing POS systems and launching the digital ordering platform that now drives a majority of revenue. At Huge, I grew the technology practice from 50 to 500+ engineers across 14 offices, winning and delivering enterprise engagements for Apple, Google, McDonald's, Toyota, and Nike.
As a C-level technology leader, I've partnered with Google, Amazon, Apple, Nike, McDonald's, Toyota, Verizon, T-Mobile, EA, Porsche, Hulu, Thermo Fisher, Hugo Boss, and Lufthansa — spanning retail and fashion, technology and media, food and restaurant, financial services, automotive, and telecommunications.
I've scaled organizations of 1,000+ professionals in outcome-driven, high-performing distributed teams across North America, Latin America, Europe, and Asia. My core expertise covers AI and machine learning, platform engineering, digital transformation, e-commerce and retail, team scaling, and tech due diligence.
What sets me apart is that I'm still a builder. I write production code daily — Python, TypeScript, infrastructure-as-code — and I ship AI-powered systems using Claude, GPT-4, and agentic coding pipelines. I don't just set strategy; I understand what's happening at the commit level because I'm there.
My approach is outcome-driven and pragmatic — results over process, evidence-based decisions, and right-sized solutions. I build teams that are people-first, globally distributed for 24/7 delivery, and AI-augmented with modern tooling. Whether it's a Fortune 500 enterprise or a high-growth startup, I focus on creating technology organizations that don't just execute — they compound.
That conviction led me to found CTAIO — a community and weekly newsletter for technology leaders navigating the convergence of CTO, CIO, and AI. I also run the CTAIO Labs Podcast, where I test AI tools head-to-head and document what actually works in production.
As an expert network consultant for Tegus, Office Hours, and GLG, I advise investment firms and enterprises on technology strategy, vendor evaluation, and market dynamics across platforms like Adobe, Acquia, Sitecore, and Salesforce. I'm also a conference speaker at Google, adidas, and industry events, and my work has been featured in Adweek, Digiday, eMarketer, and Nation's Restaurant News.
Beyond technology, I'm a marathon runner, Ironman triathlete, and HYROX competitor — and a songwriter and musician playing guitar, piano, and vocals. I bring the same discipline and endurance mindset to building engineering organizations as I do to crossing finish lines.










Partnerships with World-Class Brands
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What Colleagues Say
"I had the pleasure of working with Thomas during my five years at Huge. Thomas is a seasoned technologist and executive that knows how to drive business value through technology and data. As the Managing Director, Technology and President, Platform Strategy he was key to the success of the technology organization globally."
"It's impossible to convey the value that Thomas brings to any situation in one short review. He is an entire project team wrapped into one man. He has the patience of a department lead, the strategic vision of a business executive, the impeccable knowledge of a technology VP."
"Thomas is among the best all-around problem-solvers you will ever meet. From the way he runs meetings, to organizing a team, to planning a project, there is an easily intelligible reason for it all. He's incredibly solutions oriented, level-headed and focused."
"Thomas is one of the most exceptional technologists and leaders I've worked with. He was always a trusted partner when attempting to determine the right solution. Thomas always works at full scale - he has all of the details at his grasp along with highly strategic thinking."
Continuous Learning
Karlsruhe Institute of Technology
M.Sc. Computer Science
Service-Oriented Architectures, Machine Learning
Carnegie Mellon University
M.Sc. Thesis Researcher
Humanoid Robotics, Speech Recognition
University of Massachusetts
Full Scholarship Graduate School
Artificial Intelligence, Natural Language Processing
MIT Sloan
Executive Business Education
Innovation Leadership, Corporate Strategy
Harvard Extension School
Professional Program
Data Science, Statistical Analysis
Wharton
Executive Certificate
Business Analytics, Decision Making
Selected Press & Publications
Get in Touch
Fractional CTO, AI strategy consulting, and technology advisory services for enterprises and scale-ups.